Proprietary Studies

Our Services

Most research companies can deliver the data, but JDA makes the data meaningful. Our experience provides a perspective for evaluating findings that is laser-focused on our customers’ decision-making needs, yielding both the implications of the findings to the business and a recommended course of action.

JDA has extensive experience in delivering our client’s actionable insights as a result of conducting proprietary

qualitative and quantitative studies focused on topics such as:

Framing population segments for targeting marketing/sales resources
Identifying customer motivations in their business enterprise
Pinpointing cognitive and emotional drivers of product preference
Assessing opportunities and obstacles for a potential new market entrant
Determining the positional power of competing brands/services

Measuring sensitivity to price in product selection
Pinpointing opportunities to accelerate product adoption and diffusion
Improving the competitive edge of a promotional program
Raising the cost of entry for a generic competitor
Identifying gaps between a desired brand positioning and its marketplace image

Our Clients

JDA is pleased to include some of the world’s prominent companies and organizations as part of the entire family of clients we serve. Once relationships have been established, we have been fortunate to continue to serve many of these same clients for a good many years.